Sponsorship Bootcamp

A beginner's short course to get you up to speed on the basics.

  Enroll in Course

Need extra money to go racing but don't know where to start?

Want to find sponsors to fund the next level in your racing career?

This course will teach you all the basics of securing sponsorship as a racing driver.

What you’ll learn

  • How to build relationships that bring in lasting sponsorship
  • How to define your offering beyond a sticker on a race car
  • How to climb the racing ladder by working with sponsors
  • How to craft an email pitch that will increase your chances of securing sponsorship
  • The biggest mistake all racing drivers make when searching for sponsorship

The Sponsorship Bootcamp is the product of many hours of work that brings all my knowledge of this industry right to your device. The lessons will teach you the basics of searching for, and securing, sponsorship for your racing.

No more unreliable 'managers', no more feeling like you've been conned, and keep that chunk of commission all to yourself.


Your Instructor


Jess Shanahan
Jess Shanahan

I'm a journalist, and I am regularly called upon to write for automotive and motorsport magazines. I have written for the likes of Metro, DriveTribe, The Gentleman's Journal, Jaguar Land Rover, Peugeot, The Checkered Flag, Motorsport Days and more. I still occasionally pitch for work but am in that wonderful place were most of my work comes to me.

Over the years working in motorsport, I’ve also developed an approach to sponsorship that has a great success rate. I now work regularly with drivers to help them find sponsorship and am dedicated to getting more people on track. On top of this, I want to help people find their dream career in motorsport.

As for the out-of-work stuff, I like V8s, high heels and strong cups of tea. Race tracks are my happy place. Oh, and I make videos about cars.


Course Curriculum


  Welcome
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  Sales basics
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  What audience do you have to offer?
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!