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Sponsorship Bootcamp
Welcome
Introduction and what you'll learn
What you'll get from this course
Sales basics
Why do you need to be a salesperson?
How to sell, build relationships and make money
What audience do you have to offer?
How to find the PR reach that will impress sponsors
How to find your social reach to show the size of your audience
How to find your physical audience at races
Find your audience demographic to help you better target sponsors
Assignment 1: Find as much of this information as you can
What to offer sponsors
Brainstorm what you can offer beyond a sticker on a car
Research your target to increase your sponsorship success rate
Business information
Decision maker information
What are the benefits to that business?
Organise your research
Assignment 3: Research a business
Writing a winning pitch that builds relationships and makes sales
Make contact
Craft a winning subject line
Template: The cold email pitch
The email's introduction
The meat of your pitch
Who are you?
The call-to-action
Assignment 4: Write your pitch
Where racing drivers fail the most: The follow up
The nudge
Get on the phone
Wait for an event
Give some finality
One last attempt
Assignment 5: Follow up
How to find the PR reach that will impress sponsors
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