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The ultimate guide to PR for racing drivers
Introduction
What you'll learn
What is PR and why do I need it?
How to contact the press and get published
Finding a hook that makes journalists want to write about you
Writing a press release that turns heads
The importance of images
How to find and contact journalists
Following up
Using social media
How to be newsworthy
Timeliness
The different kinds of press and how to approach them
Local
Motorsport
Building long-lasting relationships with the press
What journalists want
The importance of images
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